Brewery Lights'20

Client: Svyturys Utenos-Alus
2020

An animated light projection brought new life to a 16-meter-tall brewery wall in Klaipeda. Carefully aligned with the building’s architecture and internal structure, the animation unfolded as a playful visual narrative rooted in the region’s beer-making culture. Illustrations and textures echoed the surrounding art style, while perspective-specific animation ensured the visuals came alive only from the audience’s point of view.

Projection of animated architecture and portraits on Klaipeda’s brewery wall during a light show about local beer culture.

Hand-drawn typography and red brewing icons over black background — part of a Klaipeda brewery projection design.

From barley fields to bubbling kettles and watchful windows, the piece wove together visual metaphors, heritage elements, and a touch of humor. The result - a vibrant, immersive tribute to brewing tradition, layered with detail and tailored to both the space and the story it aimed to tell.

Awards:

ADC*LT - Silver - Animation, VFX & 3D craft

KIAF - Shortlist - Brand environment & experience design

Animation, Graphic Design : Aurelija Beitaite

Illustration: Vilius Musinskas

Agency: Not Perfect Vilnius

Illustrated wheat fields in black and white, used as part of a projected animation on beer-making heritage.

Triangular rooftop with blinking eye projected into the brewery’s gable — combining symbolism and humor.

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