A poetic tribute to Lithuania’s Litvak heritage, this animated TV spot was created for the Museum of Culture and Identity of Lithuanian Jews. Drawing from archival portraits and symbolic motifs, the video honors the cultural and intellectual legacy of prominent Litvaks - from artists to scientists - whose lives shaped European history. The narrative gently flows through time, merging modern design, expressive animation, and a respectful tone.
Adapted for TV, social media, and on-site museum screens, the animation served as the visual centerpiece of a broader campaign that also featured bold outdoor visuals and thought-provoking messages. The result is a sensitive, yet powerful invitation to rediscover and reflect on the Litvak legacy.
